For this month long partnership between 7 Brew and Dude Perfect, I helped develop the creative direction and led the design execution for the entire campaign. From initial brainstorming and concept development to final production, I created a cohesive visual system that connected the featured drinks, promotional messaging, and collector cup giveaway.

The campaign included a wide range of deliverables across digital, print, and social media channels, as well as the design of custom collectible cups offered as a gift with purchase.