I designed the full creative campaign for Brew Madness, a month-long promotion inspired by March Madness that gave customers the chance to win over $1 million in prizes, including three Ford Broncos. The campaign centered around a drive-thru scratch off game and required a cohesive visual system that could scale across a wide variety of marketing channels.

My role included designing the Brew Madness brand identity and the complete collection of campaign assets including the Brew Madness logo, paid media advertisements, social media content, print materials, in-store promotional pieces, scratch-off game graphics, and custom influencer merch boxes.