Beach Camp University was a college-themed youth camp experience designed to
immerse students in a fun, beachside campus environment. The goal was to create a fully
developed event identity that blended the energy of college life with the excitement of summer camp
while encouraging connection, community, and personal growth.

For this project, I designed the complete brand system and event experience, including the
visual identity, mascot designs, merchandise, signage, apparel, and supporting graphics.
From concept to execution, every element was created to make the experience feel cohesive,
memorable, and immersive for attendees.

The mascot illustrations were illustrated by my beautiful wife!